I observe that the question is focused on “should”, not “how”. So my first question is less about the “how” and I am more curious about whether differentiated t

I observe that the question is focused on “should”, not “how”. So my first question is less about the “how” and I am more curious about whether differentiated tech builds your competitive advantage? Suspect you can further differentiate with a bespoke team, then defer to others on how to execute.