> Hey do you have hip pain when walking down the stairs? Turns out this is extremely common and we solved it with this special walking stick. Click here to buy

> Hey do you have hip pain when walking down the stairs? Turns out this is extremely common and we solved it with this special walking stick. Click here to buy the walking stick" This is where a forward thinking marketer would say "we have a database of email addresses of people reporting hip problems, how much will you pay me for access to them?", aka what Google did.