1000% agreed -- I worked for Ford and GM and now work for a different vehicle software company, and the salary I made starting out + the employee discount meant

1000% agreed -- I worked for Ford and GM and now work for a different vehicle software company, and the salary I made starting out + the employee discount meant that vehicles were affordable, but not fun to afford. Now, I can't upgrade my F150 to something with more towing capacity and couldn't even while working at GM with their employee discount and somewhat lower truck prices in general compared to the other Big Three. The problem is corporate culture related, but it's also contributed to by the safety regs requiring every car to have a bunch of driver assist things that drive up total cost even on low end cars, meaning that the mid and high end need to be super profitable for overall fleet profit to be acceptable.