Some interesting prescriptions for businesses: - Sell to the most sophisticated and demanding buyers and channels - Establish norms that exceed the toughest r

Some interesting prescriptions for businesses: - Sell to the most sophisticated and demanding buyers and channels - Establish norms that exceed the toughest regulatory hurdles or product standards - Source from the most advanced suppliers - Seek out the most capable competitors as motivators - Make meeting challenge a part of the organization’s norms - Investigate all emerging new buyers or channels - Find places whose regulations foreshadow emerging regulations elsewhere - Welcome domestic rivalry (to compete globally) - Identifying sophisticated buyers in other countries helps companies understand different needs