Besides, can we even attract experienced developers to a non-glamorous industry like logistics? Yes. This is a complete non-issue. Plenty of developers work fo

Besides, can we even attract experienced developers to a non-glamorous industry like logistics? Yes. This is a complete non-issue. Plenty of developers work for companies that aren't "glamorous / sexy tech companies." In fact, I'd almost be willing to bet that - in aggregate - more developers work for companies like yours than work for those glamorous tech companies. Consider - every auto manufacturer, auto parts chain, soda-pop manufacturer, supplier of sheet metal, supplier of PVC pipe, sewer construction company, insurance company, retail chain, yadda, yadda, yadda, has IT staff. OK, excluding maybe some really small firms who also outsource to a service provider of some sort. But I think you get the point - using and developing tech isn't something that is only done by "tech companies". Offer good pay, good work life balance and private offices for developers (if working in the office) and/or a healthy approach to remote work, and finding developers shouldn't be a problem.