You said EDIFACT - it'll cost more than you expect :) You'll need to attract folks who care deeply about the space (yes, they exist, for some people logistics

You said EDIFACT - it'll cost more than you expect :) You'll need to attract folks who care deeply about the space (yes, they exist, for some people logistics is fun), are seasoned software devs (the pool shrinks) and set them loose on the problem with as few restraints as possible. Your best bet here is an approach that gives them a stake as well. Either as an external experiment with performance gates, or by founding a subsidiary that they co-own, or ... well, any number of solutions. Yes, you won't be able to outcompete FAANG on salary, but you can outcompete them on autonomy. And a lot of experienced devs care about the latter part more. (Having made and saved a good chunk of big tech money) Biggest issue will be vetting the people you find. If you don't have inhouse experience, either take an approach like davedx suggested, or reach out to somebody who has (hekker)