Exactly. And, more to the point, if they're kept private, they become less novel as people very quickly learn to equate them with Amazon or Google, etc. The gt

Exactly. And, more to the point, if they're kept private, they become less novel as people very quickly learn to equate them with Amazon or Google, etc. The gtld idea only produces significant value when the tld's are used for public registration and diverse use. At least that's my claim/prediction. Otherwise it becomes just a sideshow. Heck, even with open registration it might. Look at .tv or .mobi or .me or any other "valuable" tlds that current exist. They really don't seem to be as disruptive as some may have expected.