In this case it's because he controls a major social media platform. He is in charge of the obsession itself. It was true before that, and that's because he li

In this case it's because he controls a major social media platform. He is in charge of the obsession itself. It was true before that, and that's because he likes being outrageous in a way that Bezos, Cook, and Buffett don't. We could obsess about them if they wanted it, but they don't seem to want it. They're not totally silent in public but they tend to avoid being especially obnoxious. Musk bought the platform precisely so that he could amplify his own voice and opinions. It's no surprise that people pay attention.