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> When I was a child, the conspiracy theory among kids was that Coca-Cola inserted subliminal ads by interlacing a can of Coke within TV series or movies. I can
by Terretta 2y ago
> When I was a child, the conspiracy theory among kids was that Coca-Cola inserted subliminal ads by interlacing a can of Coke within TV series or movies. I cannot believe reality surpasses all those fantasies.
Reader: Yeah, that happened...
Narrator: It did: https://www.businessinsider.com/subliminal-ads-2011-5 https://www.businessinsider.com/subliminal-ads-2011-5
- crazygringo 2y agoNo, the idea that you can insert a single frame into standard video formats and have it subliminally influence you is an urban legend. You can try it with any video editing software. A single frame at 30 or 60 fps is extremely visible. It's not passing by your conscious awareness undetected. The flash is obvious and you can easily read a word of text or recognize a logo or someone's face.
- wslh 2y agoYes, scientific source "Beyond Vicary’s fantasies: The impact of subliminal priming and brand choice" [1]. [1] https://www.sciencedirect.com/science/article/abs/pii/S0022103105001496 https://www.sciencedirect.com/science/article/abs/pii/S00221...
- crazygringo 2y agoThat link literally starts by describing how the idea of flashing a frame of Coca-Cola was a hoax. It completely supports what I said. Like I said, test it yourself in a video editor. You'll immediately see how implausible it is.
- wslh 2y agoYes, I agree and added a reference. That's why I told my story.
- crazygringo 2y agoHa, sorry. It must say something about my mood today that I just (for no reason) assumed a reply was disagreeing. Never mind, thanks!
- Terretta 2y agoI'd argue an urban legend is not the same thing as a hoax. Compare "vampires walk among us" versus "Theranos works". It did happen, and it didn't work, are not mutually exclusive. Theranos happened, and subliminal advertising happened.