I'm saying it's risky, and not a model I'd recommend. To me, the epitome of risky is just gifting a good chunk of equity to a marketing entity who has done not

I'm saying it's risky, and not a model I'd recommend. To me, the epitome of risky is just gifting a good chunk of equity to a marketing entity who has done nothing to earn it and whose character is unknown. My proposal avoids this risk. The legal independence allows a non-working relationship to be easily unwound early on if need be --- by either party. This sort of partnership is really built around mutual benefit while minimizing the possible effects of "faith" or "character". "Bad faith" can only lead to self harm and loss --- making it an irrational option.