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> this is one case where contextual advertising would actually work better than what we have now. No. No. No. That a) would involve tracking and b) what we ha

> this is one case where contextual advertising would actually work better than what we have now. No. No. No. That a) would involve tracking and b) what we have now are ads based on what you bought/ have looked at. I already have an 'x', why would i want more ads for it...or ads for what some algorithm thinks i might be interested in, related to it. Unless I choose to.

iamacyborg 2y ago
Contextual ads wouldn’t require tracking as it’s just advertising based on the page context, ie a video about a videogame will have different ads than an article about remortgaging. There should probably be laws in place to prevent advertising targeting children though, regardless of the advertising mechanism.
- tantalor 2y ago
  This might violate the policy against "proxy targeting"
- miki123211 2y ago
  > There should probably be laws in place to prevent advertising targeting children though, regardless of the advertising mechanism How would you even implement that? Do you mean no ads on TV channels for children and websites that are rarely frequented by adults?
  - soared 2y ago
    Same way you implement all the other advertising laws - make it a law, identify companies breaking the law. Anyone could run a commercial where someone drinks alcohol, but that would be illegal.
- shiroiushi 2y ago
  >Contextual ads wouldn’t require tracking as it’s just advertising based on the page context This sounds similar to the "you might also be interested in..." ads/recommendations you see on Amazon or Aliexpress. Those are actually pretty useful at times. If I'm looking at product X from brand A, and it shows me there's a competing product X from brand B, that's lower priced or a better product, that's useful. Or a product that works with the one I'm looking at. Of course, these aren't 3rd-party ads: these are just more products being advertised to you by the shopping site you're already browsing and looking for product X on, and not too different from going to a physical store and finding similar products placed next to each other.
Terretta 2y ago
> No. No. No. That a) would involve tracking and b) what we have now are ads based on what you bought/ have looked at. Contextual advertising is what's in print magazines. Audience ads next to articles, topical ads mid-story, or category ads grouped with like ads.

iamacyborg 2y ago

Contextual ads wouldn’t require tracking as it’s just advertising based on the page context, ie a video about a videogame will have different ads than an article about remortgaging. There should probably be laws in place to prevent advertising targeting children though, regardless of the advertising mechanism.

tantalor 2y ago
This might violate the policy against "proxy targeting"
miki123211 2y ago
> There should probably be laws in place to prevent advertising targeting children though, regardless of the advertising mechanism How would you even implement that? Do you mean no ads on TV channels for children and websites that are rarely frequented by adults?
- soared 2y ago
  Same way you implement all the other advertising laws - make it a law, identify companies breaking the law. Anyone could run a commercial where someone drinks alcohol, but that would be illegal.
shiroiushi 2y ago
>Contextual ads wouldn’t require tracking as it’s just advertising based on the page context This sounds similar to the "you might also be interested in..." ads/recommendations you see on Amazon or Aliexpress. Those are actually pretty useful at times. If I'm looking at product X from brand A, and it shows me there's a competing product X from brand B, that's lower priced or a better product, that's useful. Or a product that works with the one I'm looking at. Of course, these aren't 3rd-party ads: these are just more products being advertised to you by the shopping site you're already browsing and looking for product X on, and not too different from going to a physical store and finding similar products placed next to each other.

Terretta 2y ago

> No. No. No. That a) would involve tracking and b) what we have now are ads based on what you bought/ have looked at. Contextual advertising is what's in print magazines. Audience ads next to articles, topical ads mid-story, or category ads grouped with like ads.