Why would they give up the profit? What's your rationale here? Cure = $X If the treatment is daily then it's $X/365 if it's monthly the price is $X/12 if it's

Why would they give up the profit? What's your rationale here? Cure = $X If the treatment is daily then it's $X/365 if it's monthly the price is $X/12 if it's twice a year it's $X/2 Imagine being an exec at that company and being like "let's give up 50/52 of our profit because it's more convenient for the patient"? How many hours would it take between giving that speech and getting fired, do you think?