> I'm interested in more lit on the subject, but I never understood how anyone sells anything via cold-calling. Read a good sales book that talks about it. Th

> I'm interested in more lit on the subject, but I never understood how anyone sells anything via cold-calling. Read a good sales book that talks about it. There are a few factors: Effective salespeople will narrow down the list to cold call - so it's not completely random. Examples: When trying to get a house for cheap, it's not hard to find a list of people in a locale who own more than 50% equity. Now it's a matter of cold calling and finding one who is in hard times and cannot sell (e.g. house is in poor enough condition that no bank will give out a mortgage). The home owners are at risk of defaulting, so you take the property off their hands for relatively cheap, fix it up, and sell it. This way the homeowners get money (as opposed to a foreclosure where they'd get nothing). Roofs: A lot of new homes have a 20 year roof. Look up neighborhoods built in the last 20-30 years. Go door to door and try to sell them a new roof. Many will buy, because they know they have to replace it sooner or later.[1] You can also tell them which of their neighbors recently got a new roof. Solar panels: Same idea: Find people with old roofs, and give them a "deal" for a new roof + solar panel combo. Getting that solar panel incentivizes them to change the roof. Really, the key is to have a systematic way to reduce your search space. Then you'll get more successes. [1] Pro tip: Never get your roof changed this way. I've actively gotten quotes for my roof, and the highest quote I got was cheaper than the lowest quote from the door to door salesmen.