The company backed itself into a corner. Since day 1 they sold a grand vision of a product that would "free you" from your smartphone. When it was obvious that

The company backed itself into a corner. Since day 1 they sold a grand vision of a product that would "free you" from your smartphone. When it was obvious that it would only work as something you tethered to your phone, their collective ego was too big to say "we were wrong, here's an accessory instead".