I wouldn't say that word of mouth from satisfied users counts as marketing. Google didn't need to drum up interest, people did that by themselves. It was mind-b

I wouldn't say that word of mouth from satisfied users counts as marketing. Google didn't need to drum up interest, people did that by themselves. It was mind-blowing at the time to get a whole GB of storage space for email. People would've been banging down their doors with or without an invite-only system.