I'm right there with you, which is part of what I meant that I'm in the target market. My preferred vehicle is a coupe, for handling, visibility, and gas mileag

I'm right there with you, which is part of what I meant that I'm in the target market. My preferred vehicle is a coupe, for handling, visibility, and gas mileage. I've even moved the occasional plywood, drywall, and couch on top of my old Civic. My offhanded comment was coming from a place where I want to like kei trucks, but just don't see them really fitting my needs. If a kei truck fell into my life, I'd certainly use it for what it works for - which is seemingly hauling small loads of bulky or heavy goods on local trips. But by the time I'm towing/hauling, I generally want the versatility of a good size trailer. Handling much more weight than a truck, fitting full sheet goods, much lower to the ground for easy loading, versatile with removable sides, and with a little planning I can fork things on/off. If I wanted a dump bed, I'd get a dump trailer. I've been using an inherited "crossover" SUV as the tow vehicle. If I were looking at trucks it would mainly be for a better tow vehicle for highways (heavier and larger engine), which a kei truck does not fill on a few dimensions. I can see kei trucks being handy for certain types of contractors in tight urban environments. But going out to even just the suburbs I think those advantages start go to away in favor of more versatile US-sized pickup trucks. And I think much of the interest in kei trucks isn't even coming from contractors, but rather from DIYers that would be better served by small trailers. But I'd love to learn what I'm missing.