> i'm not sure whether to blame this kind of line extension fraud on unethical management, on consumers who can't tell the difference and consequently buy such

> i'm not sure whether to blame this kind of line extension fraud on unethical management, on consumers who can't tell the difference and consequently buy such fraudulent products whenever they're cheaper, or on poorly-thought-out regulations Porqué no los tres? CEOs pursuing yet another vacation home, under-educated consumers that lose their minds over 'saving' 1c ("$5.00" too expensive "4.99!" OHH THIS ONE!!), and regulators either with a private-sector agenda or who have no teeth because Congress is politically compromised. There's more than enough blame to spread around.