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> The glasses are too good for pure market thinking. This argument never made sense to me. Of course if you go to the big glass retailers. That just sounds li

> The glasses are too good for pure market thinking. This argument never made sense to me. Of course if you go to the big glass retailers. That just sounds like dumb marketing. It clearly would require a smaller retailer that could disrupt. The people you have to convince to buy these are the direct consumers who carry the cost. Combine that maybe with some financial products to make it easy to acquire or directly cooperate with drinks companies, or distribution companies. Or I mean there are lots of other potential markets for glass. At the very least they are not telling the full story here. If this glass is really so amazingly superior, and such a no-brainer, then somebody could have saved a lot of money here. More likely the company was just not positioned or lead well enough to figure out a strategy. At the vary least I need more then a one supporter with skin in the game saying 'we were just to good'. I have heard that often and its sometimes true, more often it isn't.

iSnow 2y ago
The first years of post-reunification were not good years for innovative companies from the former GDR. There was lack of money for investments unless you got sold to Western investors who might or might not have understood the value of your product. Eastern companies notoriously had old machines and low productivity and no experience in sales & marketing. Wages had to be paid in hard currency all of a sudden while traditional markets in the East did not have this hard currency. Western markets usually were already very competitive (as mentioned in the article where they tried to sell to Western Germany a couple of years before). Additionally, there was no internet back then, so crowdfunding wasn't available, direct selling to consumers was very hard, and sophisticated market places did not exist. I know those glasses, they were indeed very good, but kind of out of fashion in the early 90's.
6510 2y ago
I'm a big fan of Duralex, I've inherited a lot of their glasses. They look nice, feel good, I've always used them. They remind me of my mum, my aunt and my grandma. I've also never purchased any. There is no reason to think they won't last another 100 years? Is there?

iSnow 2y ago

The first years of post-reunification were not good years for innovative companies from the former GDR. There was lack of money for investments unless you got sold to Western investors who might or might not have understood the value of your product. Eastern companies notoriously had old machines and low productivity and no experience in sales & marketing. Wages had to be paid in hard currency all of a sudden while traditional markets in the East did not have this hard currency. Western markets usually were already very competitive (as mentioned in the article where they tried to sell to Western Germany a couple of years before). Additionally, there was no internet back then, so crowdfunding wasn't available, direct selling to consumers was very hard, and sophisticated market places did not exist. I know those glasses, they were indeed very good, but kind of out of fashion in the early 90's.

6510 2y ago

I'm a big fan of Duralex, I've inherited a lot of their glasses. They look nice, feel good, I've always used them. They remind me of my mum, my aunt and my grandma. I've also never purchased any. There is no reason to think they won't last another 100 years? Is there?