There will be no competitor to advertising if Google is spearheading the effort. Micropayments have failed because payment processing fees for tiny transactions

There will be no competitor to advertising if Google is spearheading the effort. Micropayments have failed because payment processing fees for tiny transactions are too high. Google can subsidize that briefly with its enormous wealth, but eventually they will institute "bundle pricing" aka a subscription. It'll be the same as it was when streaming converged back into cable.