Even with modern marketing like tv ads, display ads, or even paper mailers the expected conversion rate is tiny. It's always a numbers game. If you have a sales

Even with modern marketing like tv ads, display ads, or even paper mailers the expected conversion rate is tiny. It's always a numbers game. If you have a sales script that captures 0.7% of people who hear it while your competition is capturing 0.4% then you have a huge advantage. But you still have to reach thousands of targets to sustain a business.