> Musk’s X has filed an antitrust lawsuit against a trade group and several advertisers, alleging they conspired to withhold “billions” of dollars in ad spendin

> Musk’s X has filed an antitrust lawsuit against a trade group and several advertisers, alleging they conspired to withhold “billions” of dollars in ad spending over concerns that X would “deviate from certain brand safety standards for advertising.” Yeah, if you're carrying stuff that I don't think is safe for my brand to associate with, that's not "withholding" advertising from you. That's me saying that your site has become a cesspool, and I don't want to get any of it on my brand. You didn't have a right to my advertising that I'm unjustly "withholding" from you. There is (or the lawsuit claims there is) an active House Judiciary Committee investigation of GARM (the trade organization in question), for whatever that's worth. My take: I don't know the legal ins and outs on this. But Musk sounds like he thinks he's entitled to our ad dollars. That doesn't seem likely to attract more business - rather the opposite. (If you're going to sue people who once advertised and don't any more, then maybe it's better if I never start advertising on your platform in the first place.)