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It surprises me too. When my current company was getting off the ground last year I was cold calling to find our first customers for our MVP. This is in the B2B
by missedthecue 2y ago
It surprises me too. When my current company was getting off the ground last year I was cold calling to find our first customers for our MVP. This is in the B2B software space. I would make about 70 calls a day and it would shock me how many people not only pick up, but stay on the phone to hear me out. I landed a number of accounts this way to get the momentum rolling.
And it was awkward for me too, I don't even have a background in sales. I'm sure a talented salesperson could have done much better than me at retaining their attention after the first opening sentences.
- immibis 2y agoI think it's more welcome in B2B transactions because there are less ways to find products and less transactions in general. Whatever you're selling, there's a good chance the company didn't even know they wanted it until you reached out to them. It goes like this at trade shows too. I can find the available types of pizza by visiting any pizza shop, but to find the available types of 5G base station I'll probably have to attend Mobile World Congress, or they'll have to discover me (if I'm a more publicly visible and quite big company) and then call me.