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Twitter to sue advertisers who “illegally boycotted” the platform
- SauciestGNU 2y agoReally curious at what point making factual claims about content on a website and then those factual claims forming the basis for a boycott/ending ad spend becomes illegal collusion. If a cartel of companies says "let's drive this ad service out of business" that seems plainly to be a trust enforcement issue. But the issue here is twitter made a bunch of business decisions that made brands feel like continued advertising on the platform would damage their brands. So is a mass exodus of clients following a bunch of moderation decisions that allow repulsive content back on the site a trust enforcement issue? I think plainly not.
- stevenalowe 2y agoSuing your customers has such a positive PR vibe...
- slater 2y agoRight? Makes me wonder how bad things are over there. Money-wise, that is, not eNGAGEmENT, cos every number you see that Twitter/X publishes is just "going up on every metric!!1~"
- jerojero 2y agoWhat would be the outcome of this? That companies are forced to put advertisement money on a platform they don't want to advertise in? I don't understand the point of this lawsuit, it seems to be kind of a PR move perhaps? Maybe this is all in the context of the presidential elections, to be able to bank on that "us versus them" mentality.
- W_Traveler 2y ago[flagged]
- Suppafly 2y ago[flagged]
- matthewsinclair 2y ago[flagged]
- realusername 2y agoI'm not sure what will improve Twitter's PR and finances at this point but suing their biggest customers certainly won't help.
- NekkoDroid 2y agoTo be fair, it's their biggest x-customers :)
- TheCleric 2y agoWhat about their right to free speech (including silence if they choose)?