That's reasonable. Although Chromecast also has a brand identity of dongle you plug into a TV for streaming. If you're something a lot different/more ambitious

That's reasonable. Although Chromecast also has a brand identity of dongle you plug into a TV for streaming. If you're something a lot different/more ambitious then rebranding isn't a bad idea. I'm actually a big proponent of moving TV smarts out of the display just as I am in cars.