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I think you'd find that the vast majority of consumers have never heard of Chromecast.
by ghaff 2y ago
I think you'd find that the vast majority of consumers have never heard of Chromecast.
- compiler-guy 2y agoBut many, many more than have heard of Google TV Streamer.
- Izkata 2y agoI think that's the point of: > one that will be very visible next to a TV, and not out of sight behind it like its predecessor. You're now advertising to anyone who visits your home.
- compiler-guy 2y agoThat doesn't require changing the branding.
- deleted 2y ago[deleted]
- lxgr 2y agoDefinitely, and the same probably goes for Pixel, Nest etc. But those that have at least subjectively/anecdotally seem pretty happy with it – so why kill it and start from scratch?
- ghaff 2y agoThat's reasonable. Although Chromecast also has a brand identity of dongle you plug into a TV for streaming. If you're something a lot different/more ambitious then rebranding isn't a bad idea. I'm actually a big proponent of moving TV smarts out of the display just as I am in cars.
- cflewis 2y agoWild guess: most people go "I want the Google TV thingy"
- anytime5704 2y agoI find that hard to believe... "Cast" is a pretty ubiquitous term and, anecdotally, Chromecast is almost always the device I find when traveling. Probably selection bias on my part, but I'd expect most people to be aware of Chromecast unless they're over the age of ~70 and fully Apple-oriented. Seems like throwing away a perfectly well known brand.
- complaintdept 2y agoI travel quite a bit and I've never encountered one. Never even seen one at all. I've heard of Chromecast because I go on tech sites, but they're suspiciously absent in my bubble of reality. I'm an Android and Linux user too.
- ajross 2y agoThe protocol is baked into almost every TV sold now. Have you seriously never even tried it? Never wondered what that rectangle icon was in youtube videos on your phone, etc...?
- ghaff 2y agoNo. I have never seen it or tried it outside outside of a couple devices I bought.
- complaintdept 2y agoI screencasted once to play with video feedback, but never seen a Chromecast device that plugs into a TV.
- ajross 2y agoRight, because no one buys them anymore as the feature is baked into their televisions already. They were popular originally but don't have a home. If it's just the hardware device you're talking about, sure. It's obscure now, which is why it's being cancelled. What's frustrating in this thread is how many people are conflating the weird dongle product with the extremely successful streaming control protocol. Only the weird thing is being cancelled!
- acdha 2y agoThey’ve sold a hundred million of them and embedded it into millions of TVs. It’s not as mainstream as Chrome or Android but it’s far from a niche product, especially for people who aren’t old enough to have grown accustomed to using dedicated boxes attached to their TVs to watch everything.