Well, if you're not selling a product aimed at developers/engineers, it's probably not going to do you any favours. The average person on the street still sees

Well, if you're not selling a product aimed at developers/engineers, it's probably not going to do you any favours. The average person on the street still sees .com as the norm for website addresses, or completely ignores them in favour of Google/search engines/social media links. So there's not really a reason to have a short/catchy .dev domain over a .com or country domain one.