> At one time, there was a system that got it to my ears. It was a radio with a great DJ who named the song and the artist after each track, so I could walk to

> At one time, there was a system that got it to my ears. It was a radio with a great DJ who named the song and the artist after each track, so I could walk to the record store. Or else a good friend played their copy. But there is a system, and it's better at hitting more people. They post it online to somewhere with a list of people who like that type of music (Youtube, Tiktok, etc). If it is something people want to listen to, they share it and it propagates through those circles - no need to go to a record store or bring it to a friends house. Eventually it hits the older "mainstream" channels - radio, your Spotify recommendations, etc.