The point though, is that if they're really feeling that pain, they'll 'know what you mean' either way. For example, people who hate Java's verbose syntax are

The point though, is that if they're really feeling that pain, they'll 'know what you mean' either way. For example, people who hate Java's verbose syntax are instantly attracted to "minimal syntax" and "faster development time" claims, while equating that to their own pain points automatically. Plus, then it seems more like a solution to them than something panning the competition, and endears themselves more to your service without having had to resort. Simply put, you're likely to get better traction if you don't go negative, and if the pain points you mention are real, you don't need to spell out that you are "less wordy than Java." Just prove that you can get the same output with less work.