This is true if: - A new deal with another company is actually in the millions. There are a lot of numbers between zero > 20B that's currently being paid for t

This is true if: - A new deal with another company is actually in the millions. There are a lot of numbers between zero > 20B that's currently being paid for that default setting. - Said deal remains small and doesn't grow over time, even as a new competitor to GOOG starts eating away at their market share and spreads around search ad revenue.