But it is NOT meant to beat Facebook! This whole take on products in a result of the fact that tech reporters are seemingly unable to frame anything but in a "

But it is NOT meant to beat Facebook! This whole take on products in a result of the fact that tech reporters are seemingly unable to frame anything but in a "x vs. y" battle royale. + is meant as a pictured profile that a user would use across all their offering - which is something they lacked before - and everything else about it is just gravy.