It's more that no one appreciates the work. Not the customers (which I don't expect), nor the management. Businesses like these are about showing up everyday -

It's more that no one appreciates the work. Not the customers (which I don't expect), nor the management. Businesses like these are about showing up everyday - day in and day out. Unlike in tech, you can't be just smart and find "smart solutions". There is no magic. And so people are always in a state of normalcy. And any kind of "smart" execution takes a lot of time to see its results.