29 ms·

I have been thinking that this is an area ready for disruption for a while (a post Mavis Beacon era). Have you thought about experimenting with Adwords...?

febeling 14y ago
That there was space for a newer offer in this space was my thought as well. And I have been starting to look for a adwords prices. But in that area I don't have much experience, and many people dismiss the idea outright when you mention it. It is an application where I don't think I can find many customers in my social group, thought, because those are mostly programmers and already type quite proficiently. I'll look into adwords.
- qrlawified 14y ago
  1. Free Adwords coupon for you: http://www.google.com/ads/offers/adwordsoffer.html http://www.google.com/ads/offers/adwordsoffer.html 2. I think that you will need to improve your landing page to boost your conversion rate. This might help: http://unbounce.com/landing-page-examples/built-using-unbounce/beautiful-landing-page-design-examples/ http://unbounce.com/landing-page-examples/built-using-unboun... Additionally, if you could have some sort of short working demo on the website that should increase conversion. These guys do that process very well: http://www.memrise.com/welcome/ http://www.memrise.com/welcome/ 3. If you have exhausted your family and friends route, you could try marketing to people who have tried to learn to touchtype online, but given up. Your USP is about not playing gimmicky games, but about learning to touchtype WHILST you are using your computer like you normally would (which I like). 4. A well targeted Reddit ad might go down well...
  - febeling 14y ago
    Yes, the landing page is very much a first try and sure needs evolving. The page you link to looks awesome. And also I think a brighter overall design is probably more Mac-like and might appeal more to non-tech people. Until release if was about development, and it is suddenly about marketing. Predictably so, but still caught me as a surprise. These look like good pointers.
    - qrlawified 14y ago
      I had a free hour and whipped something together for your design page inspiration: https://dl.dropbox.com/u/42977378/keys.png https://dl.dropbox.com/u/42977378/keys.png

febeling 14y ago

That there was space for a newer offer in this space was my thought as well. And I have been starting to look for a adwords prices. But in that area I don't have much experience, and many people dismiss the idea outright when you mention it. It is an application where I don't think I can find many customers in my social group, thought, because those are mostly programmers and already type quite proficiently. I'll look into adwords.

qrlawified 14y ago
1. Free Adwords coupon for you: http://www.google.com/ads/offers/adwordsoffer.html http://www.google.com/ads/offers/adwordsoffer.html 2. I think that you will need to improve your landing page to boost your conversion rate. This might help: http://unbounce.com/landing-page-examples/built-using-unbounce/beautiful-landing-page-design-examples/ http://unbounce.com/landing-page-examples/built-using-unboun... Additionally, if you could have some sort of short working demo on the website that should increase conversion. These guys do that process very well: http://www.memrise.com/welcome/ http://www.memrise.com/welcome/ 3. If you have exhausted your family and friends route, you could try marketing to people who have tried to learn to touchtype online, but given up. Your USP is about not playing gimmicky games, but about learning to touchtype WHILST you are using your computer like you normally would (which I like). 4. A well targeted Reddit ad might go down well...
- febeling 14y ago
  Yes, the landing page is very much a first try and sure needs evolving. The page you link to looks awesome. And also I think a brighter overall design is probably more Mac-like and might appeal more to non-tech people. Until release if was about development, and it is suddenly about marketing. Predictably so, but still caught me as a surprise. These look like good pointers.
  - qrlawified 14y ago
    I had a free hour and whipped something together for your design page inspiration: https://dl.dropbox.com/u/42977378/keys.png https://dl.dropbox.com/u/42977378/keys.png