One could just as easily argue that they are a victim of poor marketing. You can hype something up to a degree that you are setting yourself up for failure. G

One could just as easily argue that they are a victim of poor marketing. You can hype something up to a degree that you are setting yourself up for failure. Good marketing in the end is about setting expectations. The ones their marketing campaign set up would have been difficult to live up to under the best of circumstances.