The point is: searching for "Company X quietly" is a good way to find out about news burying. It's especially relevant for Apple: they make big product announce

The point is: searching for "Company X quietly" is a good way to find out about news burying. It's especially relevant for Apple: they make big product announcements very rarely, and when they do they typically update a wide range of less-important products. I don't think they're burying the news per se, but you can cut through and directly find out what happened that wasn't announced loudly. It's a useful trick.