EdTech is a cursed problem (https://youtu.be/8uE6-vIi1rQ?si=660l-bO9hrtGhQ_D https://youtu.be/8uE6-vIi1rQ?si=660l-bO9hrtGhQ_D). What do companies want? Retentio

EdTech is a cursed problem (https://youtu.be/8uE6-vIi1rQ?si=660l-bO9hrtGhQ_D https://youtu.be/8uE6-vIi1rQ?si=660l-bO9hrtGhQ_D). What do companies want? Retention. What hurts retention? Friction. And friction is precisely what you need to teach someone something. I even think this article is a bit overly simplistic, paying money will not change the equation that much.