> Skepticism means steering clear of gullibility. That being said, it doesn’t mean denying good science, nor should it invite cynicism. The right tool for deal

> Skepticism means steering clear of gullibility. That being said, it doesn’t mean denying good science, nor should it invite cynicism. The right tool for dealing with marketing claims, as an individual, should in fact be cynicism, and not skepticism. Or perhaps: If you don't need it: cynicism cranked to 11, with vibrato. If you need something like it: skepticism.