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You might find a 30 day free trial has more sign-ups and conversions, but could entail more support costs ("I forgot to cancel") than the 30-day money back guar
by Scaevolus 2y ago
You might find a 30 day free trial has more sign-ups and conversions, but could entail more support costs ("I forgot to cancel") than the 30-day money back guarantee.
- JustinSkycak 2y agoYeah, support is a big source of friction for us right now. The money-back guarantee serves as a filtering mechanism so that we focus on people who evidence some degree of seriousness. But you're right that a free trial would produce more sign-ups and conversions, potentially enough to offset the additional support costs once we're in a better position to handle them (or once the product is better at preventing the need for them). Definitely something to think about in the future.
- dvfjsdhgfv 2y agoMany companies use snow white patterns for this. Email one week before: attention, your trial will end soon. Same 3 days before. An SMS message a day before. All with precise instructions and links to one-click unsubscribe/cancel pages. I admire these companies. They know they have excellent products and the user can get back to them anytime they want. I support them and give them positive reviews. But they are rare - most use the old bag of trick to "increase conversions" whereas they just cause a lot of frustration (and increased support cost).