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"AI can be a great tool for enhancing human creativity, but can never replace it." Even their response is so dystopian and out of touch. Completely misundersta

"AI can be a great tool for enhancing human creativity, but can never replace it." Even their response is so dystopian and out of touch. Completely misunderstanding what is wrong about this ad. The problem is not with replacing creativity, problem is attempting to replace what should be a genuine, emotional interaction between a young aspiring human being to a person they look up as their role model. The idea is here to create that connection, not automate it away as some sort of nuisance. You can automate away all the appointment negotiations, business interactions and all that, but this is the one thing that should never be automated. The outrage is justified because someone so out of touch is working on a tech that may influence our future by a lot. If they are so out of touch, how can they make any decisions that people would like.

heresie-dabord 2y ago
"AI can be a great tool for ..." Dehumanisation? We are not sure of what we are supposed to do with LLMs beyond Advanced Auto-Complete, but we have engorged the stock value of several companies while we hope for a practical application beyond engorging stock values. Using Advanced Auto-Complete to somehow help with education might be a good, practical application. But one thing is clear: if a parent can't help a motivated child write a simple, sincere letter to a person who is training to compete on the WORLD STAGE, it's a sad statement about family and society. That some corporate executives thought this scenario was appropriate for the Olympics shows that advertising monetisation will dehumanise us if we let it.
- disqard 2y ago
  I'm sure there were two variants of this ad, and some data-driven A/B testing picked this one. Perhaps the alternative was something like: "Motivated student writes letter to Nobel laureate scientist with the help of AI", or similar. I can't imagine there's mass-scale relatable examples that are easy to come up with right now -- "programmer quickly instantiates test suite for existing codebase rapidly using AI" doesn't quite corroborate the "AI is more important than fire/electricity" hype coming from top leadership.
  - mewpmewp2 2y ago
    If I really had to make an ad about this, maybe I'd try to for this "limitless" movie vibe to appeal for people who seek that.

heresie-dabord 2y ago

"AI can be a great tool for ..." Dehumanisation? We are not sure of what we are supposed to do with LLMs beyond Advanced Auto-Complete, but we have engorged the stock value of several companies while we hope for a practical application beyond engorging stock values. Using Advanced Auto-Complete to somehow help with education might be a good, practical application. But one thing is clear: if a parent can't help a motivated child write a simple, sincere letter to a person who is training to compete on the WORLD STAGE, it's a sad statement about family and society. That some corporate executives thought this scenario was appropriate for the Olympics shows that advertising monetisation will dehumanise us if we let it.

disqard 2y ago
I'm sure there were two variants of this ad, and some data-driven A/B testing picked this one. Perhaps the alternative was something like: "Motivated student writes letter to Nobel laureate scientist with the help of AI", or similar. I can't imagine there's mass-scale relatable examples that are easy to come up with right now -- "programmer quickly instantiates test suite for existing codebase rapidly using AI" doesn't quite corroborate the "AI is more important than fire/electricity" hype coming from top leadership.
- mewpmewp2 2y ago
  If I really had to make an ad about this, maybe I'd try to for this "limitless" movie vibe to appeal for people who seek that.