It probably did test well. If you take a bunch of average people and ask them to view an ad with a simple uplifting message (eg tech helps you connect with peop

It probably did test well. If you take a bunch of average people and ask them to view an ad with a simple uplifting message (eg tech helps you connect with people and be the person you want to be), it will almost certainly test positively. And this is a fine strategy for most ads, where pop culture critics are not paying much attention. But critics have tech and AI specifically firmly in their sights these days, so you probably need to consider whether you want to cater to that audience, or whether you're just hoping they'll be getting annoyed at someone else at that time.