This checks out with someone I know who grows their own plants, and me, who doesn't spend time growing plants. We're both not interested in the product. Maybe

This checks out with someone I know who grows their own plants, and me, who doesn't spend time growing plants. We're both not interested in the product. Maybe it has a niche. Millionaires who want to go on holiday but still like to grow plants. It seems more like a gimmick.