> When an Apple laptop sells (lets say at an average of $1200), how much do you think Best Buy gets of that? $50? $100? Technically, none. Best Buy doesn't mar

> When an Apple laptop sells (lets say at an average of $1200), how much do you think Best Buy gets of that? $50? $100? Technically, none. Best Buy doesn't mark up Apple computers at all; Apple pays kickbacks after the sale of devices. (At least, I'm assuming that nothing has changed since 2009). May seem pedantic, but from an SCM standpoint, it's an important difference.