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As one of the founders, I understand the assumption that our service might work like Google or Bing. However, the $39 option is simply a premium choice for thos
by omer_k 2y ago
As one of the founders, I understand the assumption that our service might work like Google or Bing. However, the $39 option is simply a premium choice for those who prefer not to wait through the ad. The actual cost of the visit is still lower than the $19 our patients pay. We encourage patients to use the ad-supported option, as it helps us attract more advertisers and grow our platform.
Our long-term goal is to expand and offer additional services, while keeping our core offering—quick doctor visits—at $19, or ideally even lower in the future. Our three founding doctors aim to make healthcare actually affordable and our future advertisers will subsidize the cost. That is our hypothesis for this startup.
There are numerous telehealth platforms that are on a subscription basis with similar pricing, so it's not unrealistic to have prices such as a $19 visit.
We've been live for a few months, and our 400+ patients have responded positively to the $19 doctor visits.
For instance, please see our happy customers in both respective App Stores:
iOS - 23 Ratings at 4.8 Stars
https://apps.apple.com/us/app/instacured/id1665112009 https://apps.apple.com/us/app/instacured/id1665112009
Android - 7 Ratings at 5 Stars
https://play.google.com/store/apps/details?id=com.instacured.patient&hl=en&gl=US https://play.google.com/store/apps/details?id=com.instacured...
If you'd like to grab a cup of coffee and speak with one of our founders to know we're legit, we'd be happy to accommodate that for you.
Looks like we got flagged after your comment, any ideas how to help us with this?
- dotcoma 2y agoHi, I am sorry you got flagged. It was not me directly and, unfortunately, I have no idea about how to help you. Regarding the business: - How can you charge only $19 per visit? How short is the visit? - How much do you expect to charge per thousand ads (CPM)?
- omer_k 2y agoGreat questions. 1) Our visits are all text-based visits done asynchronously. These visits are easily handled in parallel unlike video-based visits. Generally visits lasts anywhere between 2 to 20 minutes. 2) Ad revenues depend on the industry. For instance, pharmaceuticals, medical devices, and health insurances will all have different monthly pricing where their ad will be shown for every visit.
- dotcoma 2y agoHi, OK for point 1). I think you should explain better on your website the kind of medical visit or advice patients will get. It will help your credibility. Regarding point 2) OK for different pricing for different advertisers, but nobody is going to pay $ 20,000 CPM — the amount you would need to discount 1,000 patients who’d like 1,000 short visits at $19 instead of $39. It’s just impossible.
- omer_k 2y agoWe have a novel proprietary model as we scale. I'm sorry I cannot divulge further. There's plenty of examples where profitable companies today were misunderstood startups in the early days. Here are some examples: 1) Uber - Whose is going to ride in some random person's car? 2) AirBnB - Whose is going to want to show their own bedroom on the internet? 3) Amazon - Bezos was mocked selling books. He built the logistic infrastructure which was the long-term model Three household names were first underdogs with their own challenges. On our best day of conversions, being only two months in, if that conversion rate was consistent we would already break even. This is all without even having an advertiser yet.