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> Do you know that apple kicks back? I'd think that apples own retail presence would give them the ability to say, "You sell our products this way on this table
by elithrar 14y ago
> Do you know that apple kicks back? I'd think that apples own retail presence would give them the ability to say, "You sell our products this way on this table or you don't get to sell our products". Apple's strong retail presence has to give them more negotiating power than most other CE companies.
They absolutely do - they pay for the floor space in retail stores. They also have their own reps who manage the products there; performing software updates to new OS versions, installing new demo apps (i.e. iWork, iLife, etc), and managing the ticketing.
They also provide training to staff (in-store and online) and have a strong preference that only trained staff sell their products.
(I did a short stint in retail here in Australia between jobs when I was studying; so this is first-hand).