Maybe you tell them that they won't be able to trade cat pictures for some time. And that the outage happened because you didn't overinvest in infrastructure s

Maybe you tell them that they won't be able to trade cat pictures for some time. And that the outage happened because you didn't overinvest in infrastructure so that you could keep prices down and roll out some new features faster. Even if you aren't a cat picture site, many startups can deal with some downtime occasionally and it's the right tradeoff to make.