It might seem counter-intuitive, but Game Informer was fairly recently (and for a good stretch) in the top ten of US print magazine circulation -- mailing out 6

It might seem counter-intuitive, but Game Informer was fairly recently (and for a good stretch) in the top ten of US print magazine circulation -- mailing out 6-7 million copies a month. As people stopped subscribing to magazines and buying them at newstands the top circulation magazines were magazines that came with another product or service. Current tops are the AARP Newsletter and the Costco magazine because every member of those clubs gets a magazine in the mail as part of their membership. Game Informer benefited greatly from being a free add-on to a membership GameStop employees pushed hard.