Having the name of the product be the name of the company is not standard at all. Ford don't call have a car called the "Ford Ford". In fact none of those com

Having the name of the product be the name of the company is not standard at all. Ford don't call have a car called the "Ford Ford". In fact none of those companies have the brand name of their products be the name of the company. Secondly wolfram wasn't always the name of the language either. That name was adopted in 2013. That's why if you use a lot of products that do syntax highlighting (eg code blocks in mathjaxx) you get the right highlighting by going ```mathematica not ```wolfram.