No study needed. The simple experience of selling fruit at a fruit stand and making pies and such with blemished produce is evidence enough. There is nothing wr

No study needed. The simple experience of selling fruit at a fruit stand and making pies and such with blemished produce is evidence enough. There is nothing wrong with blemished fruit, but because it's imperfect and the buyer doesn't know what signals to look for in produce selection, they fallback to superficial signals. Ignorance is human nature.