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Because the story wouldn't produce as many pageviews.

• notJim 14y ago
  They're trying to compare typical buying experiences. The typical place one buys an Apple laptop is in an Apple store, or Apple-designed section of another store. Sony laptops are much more often sold in the section with the crappy hodgepodge of Windows laptops that any electronics store has.
  • zalew 14y ago
    both products can be bought anywhere including the internet. the main reason branded stores exist at all is the appearance and controlling the experience, engaging with the customer in an environment where the only competing products are of their own brand. bestbuy type stores work the opposite way: fill it with lots of products of various brands and prices so anybody can walk out with something and the staff can redirect the client to the competition at any time. btw sony sections in the tv dept of many markets are also better looking.