Context matters. Also, there's also the simple "If Apple, Twitter and Facebook do it, bad luck, we gotta play along" rule. P.S. Starting with "While I may be

Context matters. Also, there's also the simple "If Apple, Twitter and Facebook do it, bad luck, we gotta play along" rule. P.S. Starting with "While I may be far from a UX guy" doesn't seem like the most positive way to start an article. P.P.S. Somewhat flattered that oursay.org was used - somewhat badly - in the final example.