This is not really a dry cut. There are people that pay to be on a talkshow or in a newspaper or to perform in an event. Then there are people who get paid to d

This is not really a dry cut. There are people that pay to be on a talkshow or in a newspaper or to perform in an event. Then there are people who get paid to do the same. It all has to do with the economics of the situation. In this case, those big newspapers were betting that they drive a large portion of Facebook engagement in Canada, so they wanted a cut. Facebook didn't think so. It's trying to find the answer to the question "How many people use Facebook because that's where they get their news?" vs "How many people get the news because they happen to be on Facebook?"